Question: Kevin launched a campaign featuring video ads to build brand awareness with a new target audience. He’s planning to use the volume of impressions to demonstrate his marketing impact. Which attribution model should he use?
- Last-touch Attribution
- First-touch Attribution
- Split-level Attribution
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.
