Question: Knowing that it is important to have a testing plan in place, Eliza is thinking through the metrics that she should focus most on. Given her campaign objective (to get people to download and try out her app), which two would make the most sense?
- Clicks per unique open
- Email open rate
- Click-throughs
- Conversion rate
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Marketing Assessment” page.
