Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

Question: Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

• Shift budget from that line item to higher performing line items.
• Increase frequency cap on that line item to serve more impressions.
• Decrease frequency cap on that line item to serve less impressions.
• Maintain bids and frequency caps.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.