Laura is running an ad campaign to promote her company’s live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.

Question: Laura is running an ad campaign to promote her company’s live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.

  • Check the offer landing page and ensure that the offer is clear and the page is mobile optimized
  • Implement Conversion Tracking to help LinkedIn optimize the campaign
  • Focus on brand awareness and send Message Ads to her potential customers

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Solutions Fundamentals” page.

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