Question: Liam notices that a lot of younger customers aren’t opening his emails. As a result, he wants to focus more on improving his open rates. As he builds his email, he should spend more time on the elements that will contribute to an open rate. What two email elements should he focus on most?
- Frequency & Timing
- Calls to Action
- Message Structure
- Content, Copy, and Images
- Subject Line & Preview Text
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Marketing Assessment” page.
