Question: Lisa’s campaigns have been getting positive results for the last 6 months. How can Sal use the data they’ve collected over that time to engage contacts who have already purchased?
- Create a campaign targeted to Lisa’s high CLV customers to reward them for their loyalty.
- Use the subject line helper to get suggestions to increase open rates for email campaigns
- Create a segment for all contacts who were added since he became Lisa’s strategist, so he can send them emails that are especially personalized.
- Assign as many contacts as possible a star rating.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Foundations Certification” page.
