Question: Liz has noticed that even though Display ads are producing high click-through rates, they appear to be producing fewer conversions than Search ads. How would you best explain this assumption?
- People aren’t seeing the Display ads.
- Conversion tracking isn’t enabled currently.
- She is focusing on view-through conversions rather than click-through conversions.
- People that click on the Display ads are purchasing through another channel.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
