Question: Lydia is a business student working for a hotel’s marketing department for the summer. She’s responsible for creating content across the hotel’s online channels. How can she improve the effectiveness of the content the hotel usually posts? Select the 3 correct answers, then submit.
- Stick to what the hotel is already doing
- Experiment with how often to post
- Explore how new campaigns impact bookings
- Review existing data
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Fundamentals of Digital Marketing” page.
