Question: Mak is analyzing and reviewing the inventory forecast for their recent consideration campaign, and noticed that of the ten audiences they included, in-market audiences are outperforming others. What would be the best way to optimize this campaign?
- Remove audiences that are not performing well and focus on in-market audiences
- Invest more budget into audiences that are underperforming to see if campaign performance improves
- Remove supply sources that are underperforming
or
- Invest more budget into audiences that are underperforming to see if campaign performance improves
- Create a new line item including the best performing audiences and activating automate budget allocation
- Remove supply sources that are underperforming
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
