Question: Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position?
- Rename her campaigns and ad groups
- Improve her ad relevance
- Increase her bids
- Improve the click-through rate by improving her ad copy
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Search Advertising” page.
