Question: Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- Maximize clicks
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Certification” page.
