Question: Martha is looking to optimize their search campaigns to achieve multi-channel success. What are steps Martha can take in order to achieve this goal?
- Add image extensions to their campaign and account levels.
- Ensure they do not target too granularly.
- Always select enhanced CPC bid strategy.
- Set up UET and conversion tracking.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Display & Video Certification” page.
