Question: Martin wants to run an A/B test but his budget is limited. How much would it cost for him to run an A/B test?
- A/B testing is a flat fee of 0 per test
- There is no additional cost
- A/B testing costs per audience member
- Cost is determined by the benefit achieved
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.
