Question: Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
- Competition becomes more focused at a granular level.
- The system works best when working from the largest dataset possible.
- App campaigns don’t allow location targeting at a more granular level than country level.
- Users outside of the location target area might feel excluded.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.
