Nicky’s account manager asked her to include minimal or no text overlay in the image assets that she’s using in a Google App campaign. Why is that?

Question: Nicky’s account manager asked her to include minimal or no text overlay in the image assets that she’s using in a Google App campaign. Why is that?

  • Image assets tend to load slower on mobile devices when there’s text overlay.
  • Image assets with text overlay can only be shown on some Google inventory.
  • Google Ads policies don’t allow more than 25% overlay text on an image asset.
  • Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.

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