Pinterest Media Planner Certification Exam

A snack company is proposing a larger budget for another year of always-on campaigns. Past performance for ads using only product images with blank backgrounds met benchmarks, but the company is seeking better lower-funnel performance. What should the media planner recommend as a creative strategy?

Question: A snack company is proposing a larger budget for another year of always-on campaigns. Past performance for ads using

Pinterest Media Planner Certification Exam

A cosmetic company noticed that its cost per mille (CPM) increased by 20% from October to December last year while running an awareness campaign on Pinterest with video and static creative. It is now reconsidering running a similar campaign this year and wants to understand what could have driven the higher CPM. What is the most likely reason for the higher CPM?

Question: A cosmetic company noticed that its cost per mille (CPM) increased by 20% from October to December last year

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