Pinterest Media Planner Certification Exam

A clothing brand is seeking to generate product awareness on Pinterest for its latest clothing line. When using the Pinterest Trends tool, the brand notices a growth around sustainable clothing searches by users aged 18-24. This demographic is exactly the audience the brand is looking to target. ‘What additional targeting update should the brand make to best leverage this insight?

Question: A clothing brand is seeking to generate product awareness on Pinterest for its latest clothing line. When using the […]

Pinterest Media Planner Certification Exam

A media planner is developing a Pinterest campaign for a new line of plant-based snacks. The client wants to align its campaign with future, culturally relevant trends and reach health-conscious users who are open to trying new foods. What is the most effective next step to ensure the campaign taps into predicted themes for the upcoming year?

Question: A media planner is developing a Pinterest campaign for a new line of plant-based snacks. The client wants to

Pinterest Media Planner Certification Exam

A consumer goods brand is expanding to new markets for an upcoming campaign and it wants to launch a consideration campaign that will drive results. The advertiser uses the Pinterest Trends tool to look at trends from the last 90 days for a creative strategy. Which trend dropdown option in the Pinterest Trends tool should the advertiser use?

Question: A consumer goods brand is expanding to new markets for an upcoming campaign and it wants to launch a

Pinterest Media Planner Certification Exam

A beauty brand ran an awareness campaign on Pinterest with successful reach and CPM KPIs. They want to measure the strength of category interests for people who have seen and engaged with the brand’s Pins compared to Pinterest’s total audience for a future campaign. What metric should the media planner use? (select one)

Question: A beauty brand ran an awareness campaign on Pinterest with successful reach and CPM KPIs. They want to measure

Pinterest Media Planner Certification Exam

A retailer that sells paper products online is running a two-week consideration campaign with two unique ad images per ad group. They are using relevant keywords and interests for targeting. After 7 days, one of the ad groups is underperforming with click-through-rates (CTRs). How can the media planner optimize for better performance? (select one)

Question: A retailer that sells paper products online is running a two-week consideration campaign with two unique ad images per

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