Question: Partnerships with complementary business whose audience shares values with yours are:
- not recommended because of the potential for future market overlap
- an efficient way seize market share from competitors
- risky and unstable because businesses frequently pivot their community strategies
- a powerful way to grow your community
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Hootsuite Social Marketing” page.
