Pinterest Media Planner Certification Exam Answers 2026

Exam Name: Pinterest Media Planner Certification Exam

Exam URL: https://www.pinterestacademy.com/student/path/2591235

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1. An advertiser is planning a Pinterest campaign for a health and wellness brand targeting young adults for its new line of sustainable fitness equipment. The campaign’s goal is to maximize reach and engagement during the peak season of health awareness. What information in the Pinterest Trends tool will help with the campaign’s goal? (select one)
2. A retailer specializing in home decor wants to boost the visibility and sales of their spring collection. The media planner wants to compare keywords for trends that reoccur during the same period year-over-year to meet the retailer’s goals. Which of the following trend type filters should they use? (select one)
3. A fashion brand on Pinterest wants to drive sales. Its conversion campaign is pacing, but a seasonal holiday known to increase sales with the company is coming up. It wants to drive action with its engaged audience. What feature in the Pinterest trends tool can the media planner use? (select one)
4. A car brand is launching a high impact awareness campaign with the goal of increasing reach by 20%. They want to land key messaging with customers and assess the best performing placement options with their target audiences. What placement options can the media planner recommend? (select one)
5. A beverage brand wants to implement lower-funnel campaigns on Pinterest with the goal of driving traffic and increasing sales. Which feature supports lower-funnel performance? (select one)
6. A beauty brand wants to launch a campaign for their new line of makeup. This is their first time advertising on Pinterest and they want to reach new customers. What campaign objective and bidding option meets the client’s goals? (select one)
7. A retail clothing brand wants to run a catalog sales campaign optimizing for conversions on Pinterest using a product catalog. To help set them up, the media planner consults on the requirements for placing ads using a retail catalog. What two requirements are needed to set up catalog sales ads using retail catalogs? (select two)
8. A home improvement client wants to use video ads to showcase a video series of step-by-step home improvement projects. They want to drive more traffic to their new line of home improvement tools for an upcoming promotion. What Pinterest campaign objective and ad format combination would meet the client’s needs? (select one)
9. A hotel brand wants to promote its amenities and spa treatment packages to new customers. Its goal is to get its image ads delivered as many times as possible. Which metric can the media planner use to track performance? (select one)
10. A large coffee brand wants to run a conversion campaign with a goal of 5000 purchases during the winter season. Their goal is to achieve an average cost of $15 per Add to Cart event and $25 per Checkout event. What estimated budget would closely align with the coffee brand’s goal? (select one)
11. A fashion brand is promoting a new line of swimwear and they want to maximize the number of people who see their ads leading up to a popular summer holiday weekend. What type of awareness campaign budget will help achieve the fashion brand’s goal? (select one)
12. A beverage company wants to drive online traffic to their site. The company’s goal is to increase clicks on a seasonal promotion they run in December. The promotion is valid from December 1st to December 31st. What flight period and campaign objective meets the company’s goal? (select one)
13. A large fashion client wants to launch a holiday campaign. It has a high budget of $500,000 for a 2 week campaign. What budget strategy would meet the client’s goals? (select one)
14. A home goods retailer wants to expand reach to their Gen Z market for an upcoming awareness campaign. Their goal is to use a targeting strategy with audience segmentation that boosts impressions over a significant period of time. The media planner leverages the Pinterest Predicts report to help develop the strategy. How does the Pinterest Predicts report inform the strategy? (select one)
15. A retail brand wants to use A/B testing to compare Pinterest Performance+ creative ads with generative AI lifestyle backgrounds versus Shopping ads with blank white backgrounds. Their goal is to determine which ad to use for engagement metrics. What is the minimum amount of time required for A/B testing? (select one)
16. A large furniture retailer wants to launch a conversion campaign using a mix of images and videos that highlight their line of modern furniture without a product feed. What ad format and KPI metric meets the retailer’s goal? (select one)
17. A large men’s fashion client wants to run a full-funnel campaign on Pinterest. The goal is to maximize performance using video assets with one type of ad format. What ad format would meet the brand’s goal? (select one)
18. A food brand wants to run a campaign using video assets. Their goal is to increase reach with people searching for recipe ideas. What campaign objective and KPI metric should be used to measure success? (select one)
19. An established shoe brand wants to launch an awareness campaign on Pinterest. The brand’s goal is to use a first-party Pinterest measurement solution to better understand action intent with Gen Z audiences on the platform. What Pinterest measurement solution meets the brand’s needs? (select one)
20. A large e-commerce retailer wants to use a measurement solution to better understand the impact of their Pinterest lower-funnel campaigns. The media planner proposes a conversion lift study. What are the success metrics for a Pinterest conversion lift study? (select two)
21. A jewelry retailer wants to launch awareness campaigns for their new line of men’s watches. The campaign has a budget of $30,000 and is set to run for 30 days. The campaign has been running for 7 days and is pacing lower than expected. Which optimization strategy can the media planner use? (select one)
22. A travel company launched a Conversion campaign for an upcoming holiday vacation special. The promotion is pacing to spend in full, but it is not reaching KPI goals. The campaign is set up using the following: Image ads with their most popular hotel packages
23. A retailer that sells paper products online is running a two-week consideration campaign with two unique ad images per ad group. They are using relevant keywords and interests for targeting. After 7 days, one of the ad groups is underperforming with click-through-rates (CTRs). How can the media planner optimize for better performance? (select one)
24. A beauty brand ran an awareness campaign on Pinterest with successful reach and CPM KPIs. They want to measure the strength of category interests for people who have seen and engaged with the brand’s Pins compared to Pinterest’s total audience for a future campaign. What metric should the media planner use? (select one)
25. A large retailer is running a consideration campaign for one of their promotions. They are using a customer list for targeting, but they are not reaching CTR benchmarks. What optimization strategy can improve performance? (select one)
26. A retail client selling home decor products wants to better understand the interests of people on Pinterest to create more effective ad creative. Before launching the campaign, what should the media planner use to analyze audience trends and inform creative strategy for better performance?
27. A client brief for a new line of luxury athletic wear wants to target millennial and Gen Z men and women who prioritize high quality materials for an upcoming campaign. The client emphasizes the importance of understanding the target audience’s interests beyond just athletics to identify relevant content and advertising opportunities. ‘Which Pinterest tools would be most helpful in achieving this goal?
28. A consumer goods brand is expanding to new markets for an upcoming campaign and it wants to launch a consideration campaign that will drive results. The advertiser uses the Pinterest Trends tool to look at trends from the last 90 days for a creative strategy. Which trend dropdown option in the Pinterest Trends tool should the advertiser use?
29. A media planner is developing a Pinterest campaign for a new line of plant-based snacks. The client wants to align its campaign with future, culturally relevant trends and reach health-conscious users who are open to trying new foods. What is the most effective next step to ensure the campaign taps into predicted themes for the upcoming year?
30. A clothing brand is seeking to generate product awareness on Pinterest for its latest clothing line. When using the Pinterest Trends tool, the brand notices a growth around sustainable clothing searches by users aged 18-24. This demographic is exactly the audience the brand is looking to target. ‘What additional targeting update should the brand make to best leverage this insight?
31. A new home decor brand is looking to increase sales on its website. Which approach should the brand use knowing that people on Pinterest are actively seeking design inspiration for their new homes?
32. Abrand is launching a campaign on Pinterest to increase online sales. It wants to ensure its ads are shown to consumers that already engage with its products, as well as acquire new customers. What should the brand do to meet its objectives?
33. A toy retailer wants to increase sales for a promotion during a busy shopping holiday. It wants to build an audience based on site visitor behavior for better targeting. Which tools are necessary to achieve this?
34. A retail client wants to use Pinterest to reach people who haven’t purchased from it before. Which targeting strategy should the media planner recommend?
35. An auto brand is kicking off a campaign before the launch of its new vehicle model and wants people to sign up for their newsletter for updates ahead of launch. Which campaign objective lines up best with this goal?
36. A client in the travel industry has cost per click (CPC) goals and wants to use direct links to drive traffic to its website. Which campaign objective should the media planner recommend?
37. A clothing and accessories brand wants to upload its product catalog and start driving sales with a shopping campaign on Pinterest. What initial steps should the media planner recommend the client complete before getting started?
38. An auto brand is rolling out an always-on campaign for its new model, starting with a $600,000 budget split evenly to be $50,000 per month. It will review sales each month and adjust spend based on performance. What is the best way to set up its campaign and budget?
39. An athletic equipment brand wants to increase consideration of its newest line of home workout equipment. It wants to provide personalized recommendations to fit customers’ unique workout needs. Which ad format should the media planner recommend?
40. A cosmetics brand’s ad includes a direct link that takes users right to its website. The brand’s goal is to drive traffic and increase sales for a new product line. Which campaign objective meets the brand’s goals?
41. A fitness brand is launching a new shoe with a celebrity partnership using the following campaign requirements: Awareness campaign 3-day flight $650,000 budget Which ad formats should the media planner recommend?
42. A client with an extensive product catalog wants to run a holiday promotion using its current product images. It wants to scale ads efficiently during a peak shopping weekend. Which campaign objective and optimization strategy should the media planner recommend?
43. A client wants to maximize reach for an upcoming seasonal promotion, planning to run two ads for one month with an average daily spend of $3,000. What should the media planner recommend as the optimal campaign set up?
44. A beauty brand wants to boost awareness of its celebrity-endorsed product line. It is prioritizing a campaign that showcases its vegan ingredients to a broad audience, and prefers to have immersive visuals that immediately stand out when people are scrolling on the Pinterest app. Which ad format and metric should the media planner recommend?
45. A cosmetic company noticed that its cost per mille (CPM) increased by 20% from October to December last year while running an awareness campaign on Pinterest with video and static creative. It is now reconsidering running a similar campaign this year and wants to understand what could have driven the higher CPM. What is the most likely reason for the higher CPM?
46. A brand wants to boost reach with an awareness campaign with strict monthly budgets over a full quarter. It plans to use daily budgets to stay on track. Which of the following would help guide the recommendation?
47. A luxury travel agency has $750,000 to promote last-minute summer getaways to affluent travelers. The main KPI is driving site traffic for bookings, with awareness as the secondary goal. What is the best way to allocate its budget?
48. A jewelry brand is running a three-week Mother’s Day campaign targeting women ages 30-50, with a $500,000 budget to drive website traffic and sales for a new personalized, limited-edition collection. It wants to use past sales data and Mother’s Day trends, with special focus on spending in the final week before the holiday. What would be an effective budget allocation strategy for this campaign?
49. A clothing retailer plans a seasonal promotion for its winter collection by running a campaign on Pinterest during the holiday shopping period. It expects increased competition for audience attention. What is the best strategy for the budget during this period?
50. A new electric car company is launching its first marketing campaign with a $20,000 budget. The goal is to maximize reach and build brand awareness, especially among eco-conscious consumers, tech enthusiasts, and early adopters. Which strategy should the media planner recommend?
51. A retail brand is preparing a Pinterest RFP for a new kitchenware product. Which of following is the correct use of a Pinterest tool to inform the campaign brief?
52. A client is launching a remedy product for cold and flu season on Pinterest. It wants to review last year’s campaign results, analyze its seasonal cool and flu audience, and measure past ROI. Which Pinterest tools should a media planner use to find this information?
53. A snack company is proposing a larger budget for another year of always-on campaigns. Past performance for ads using only product images with blank backgrounds met benchmarks, but the company is seeking better lower-funnel performance. What should the media planner recommend as a creative strategy?
54. A home decor brand has recently launched a new line of kitchen cookware. It wants to use video assets from its website to expand its reach on Pinterest. Its goal is a max Cost Per View of $1.40. Which campaign objective should the media planner recommend?
55. A large resale marketplace client wants to run a conversion campaign for the first time on Pinterest and target campaigns to customers with items in their shopping cart. After uploading its product catalog, what is the recommended next step?
56. A health and fitness brand is launching a new line of protein drinks and wants to reach potential customers. It only has video assets and wants to ensure the lowest possible spend. Which campaign objective and ad format combination should the media planner recommend?
57. A fashion retailer wants to launch a campaign to promote its new collection of summer dresses, and aims to increase both brand awareness and online sales. To ensure the campaign is as effective as possible, a media planner plans to run tests to optimize ad performance. Which strategy best leverages Pinterest’s testing opportunities to achieve this?
58. A large toy retailer wants to use video assets to drive sales for one of its seasonal products during a major holiday. It wants to use an ad format that meets key performance metrics for its budget. Which campaign strategy can help reach KPI goals?
59. A client in the travel industry wants to create five-minute video ads to drive conversion and collect customer information to email updates on future sales. It also wants these ads to appear in the home feed. Which ad format should the media planner recommend?
60. A client brief states: A luxury home furnishing brand wants to boost holiday sales on Pinterest. With a product feed of 500+ SKUs, the goal is to advertise the full collection and track direct revenue impact. Customers tend to visit the site multiple times before making a $1,000+ purchase. Which ad format and KPI framework should the media planner recommend?
61. A new brand in the beauty space plans a big campaign during the holiday season for a product launch. However, it has never run a campaign on Pinterest and is not sure if it should run either 6- second or 15-second creatives. Which objective and metric should it test to get its message across to potential customers?
62. A beauty brand wants to engage its customers for its line of skin care products. It plans to use video that provides tailored skin treatment recommendations after viewing the ad. Which combination of ad objective, ad format, and KPI meets the beauty brand’s goals?
63. A media planner is reviewing a conversions campaign for a home decor client. Historically, there is high engagement with the audience, and the landing page product matches the ad. However, the click through rate (CTR) is low. Which of the following has likely caused the low CTR?
64. A shoe line is looking to better understand how to measure its audience’s sentiment toward the product itself and what drives users to purchase its shoes. How can this be measured?
65. A household goods company wants to understand how to allocate marketing spend across its portfolio of brands and media channels. It wants to compare the return on ads spend (ROAS) from Pinterest vs. other media channels. Which measurement solution should the media planner recommend?
66. A large gaming reseller wants to measure its incremental conversions for a recently launched campaign promoting its summer break sale. It wants to evaluate the performance of different ad formats and its bid types, as well as test in-app conversions. Which measurement solution should the media planner recommend?
67. A media planner is running a consideration campaign for a beauty brand client to increase interest in its product. The client’s marketing team wants to measure whether the campaign is driving an increase in customer intent. Which measurement solution would be the most relevant?
68. A jewelry brand wants to conduct a Marketing Mix Modeling (MMM) study with a third-party measurement vendor and wants to ensure that paid and earned impression data on Pinterest is appropriately captured within the MMM. What is the first approach the media planner should recommend for accessing this data?
69. A media planner is testing whether influencer- or brand-produced creatives perform better. Both 6-second and 15-second video ads were used. Delivery was consistent, but the 15-second version had a lower video completion rate (VCR) and higher cost per completed view (CPCV). What change could enable a cleaner evaluation of creative messaging effectiveness in future campaigns?
70. A new online meal delivery client is reviewing its Pinterest campaign’s audience engagement. The client is midway through a new campaign featuring a 50/50 split of standard static ads and short-form videos of 15 seconds. The KPIs are new subscriptions, recipe saves, and video completion rate (VCR). How should a media planner advise the client on how to optimize the second half of its campaign?
71. A luxury brand is testing its first-party audience against interest-based targeting on Pinterest, using the same video creative for each. Mid-flight, it notices that both approaches are beating benchmarks, but the Interest-based ad group isn’t scaling. Which action should the media planner take based on these findings?
72. A brand’s campaign on Pinterest has struggled to spend since its launch. Day-over-day pacing shows that the campaign is not meeting the daily cap of $10,000 per day and ads have shown that its targeting is too narrow. With only two days left in its flight, the advertising team notices that almost $50,000 remains in the budget. What is an immediate step the media planner can take to make sure the campaign spends in full?
73. A media planner is reviewing the results of a Pinterest traffic campaign for an e-commerce electronics retailer. After running for 30 days, the campaign has generated high impressions but low click through rate (CTR) and engagement. The client is concerned that the ads are not reaching the right audience. Which two actions can the media planner take to optimize this campaign?
74. A media planner is reviewing the results of a Pinterest traffic campaign for an e-commerce electronics retailer. After running for 30 days, the campaign has generated high impressions but low click through rate (CTR) and engagement. The client is concerned that the ads are not reaching the right audience. Which two actions can the media planner take to optimize this campaign?
75. A client has been running a Pinterest Traffic campaign for the past 10 days. The client is using a Pinterest Performance+ daily budget, which is set at a spend of $200 per day, but the campaign has already spent $2,500, and the client is concerned that the budget is being spent too quickly. What is the best approach to advise the client regarding campaign pacing to ensure the budget is used effectively throughout the campaign?
76. A beauty brand with a catalog sales campaign has been live on Pinterest for one month and notices cost per mille (CPM) increasing week over week while click through rate (CTR) is decreasing overall. After reviewing, it realizes there are no additional funds available to rotate in new creatives. Which would be the most effective action to increase CTR?
77. A tech retailer is running a conversion campaign that achieves a strong click through rate (CTR) of 2.6%, but conversion rates are only 0.05% with fewer-than-expected purchases. How should the media planner use this data to improve purchase efficiency?
78. A vegan leather company is running an awareness campaign to promote its new line of eco-friendly products to a vegan audience. It’s targeting interests and keywords like “vegan leather”, “sustainable fashion,” and “eco-friendly accessories” but now wants to look for new high-quality customers that are likely to convert. What targeting option should the media planner recommend?
79. A client is running a Pinterest shopping campaign for a product launch. Click through rate (CTR) and engagement are strong, but return on ad spend (ROAS) is low. The product Pins are high quality and targeting is set to a broad interest group. What should be the strategic focus for the next campaign?
80. A media planner is reviewing a past Pinterest campaign that ran last year for a clothing company. The campaign had different levels of performance across different regions, with specific time periods showing better engagement than others. The media planner wants to further understand what patterns can guide the new campaign to utilize learnings. Which Pinterest tool helps observe patterns in a historical campaign?
81. A luxury travel brand uses clicks on travel guides and Pin engagement as its primary KPIs. Which insights should it focus on to inform future strategies?
82. During a brand’s most recent Pinterest brand lift study, results show that consumers did not have any statistically significant lift as it related to brand awareness. For its upcoming campaign launch, the brand plans to utilize these findings and implement a secondary study to retest the existing creative. What is a major change the brand can make to help improve brand awareness lift using the same investment?
83. A new travel website wants to drive 500 sign-ups from a month-long Pinterest campaign, using a fixed $10,000 budget. The media planner is worried that users aren’t familiar with the brand. How should the campaign be structured to meet both budget and sign-up goals?
84. A client in the software industry wants to understand the difference between in-app actions of people on Pinterest who were exposed to an ad compared to those who were not exposed to the ad. Which measurement solution should the media planner recommend?
85. A fashion brand submits the following brief to its agency: Goal: Use the product catalog in a Conversion campaign to drive sales. Creative: Use existing product imagery, but there is no budget for additional changes. Data source: Have Conversions API implemented and utilize a product catalog in an active shopping campaign on Pinterest. Which product feature should be applied to achieve the best results given the brand’s limitations?
86. A historical brand has decided to shift away from traditional media, transitioning into a fully digital marketing approach. The company is focusing on growing brand awareness and sales in the digital space then using performance data for future optimizations. What Pinterest proprietary tool allows for automation and Al capabilities that help improve overall campaign performance?