Pinterest Media Planner Certification Exam

Pinterest Media Planner Certification Exam

A snack company is proposing a larger budget for another year of always-on campaigns. Past performance for ads using only product images with blank backgrounds met benchmarks, but the company is seeking better lower-funnel performance. What should the media planner recommend as a creative strategy?

Question: A snack company is proposing a larger budget for another year of always-on campaigns. Past performance for ads using

Pinterest Media Planner Certification Exam

A cosmetic company noticed that its cost per mille (CPM) increased by 20% from October to December last year while running an awareness campaign on Pinterest with video and static creative. It is now reconsidering running a similar campaign this year and wants to understand what could have driven the higher CPM. What is the most likely reason for the higher CPM?

Question: A cosmetic company noticed that its cost per mille (CPM) increased by 20% from October to December last year

Pinterest Media Planner Certification Exam

A beauty brand wants to boost awareness of its celebrity-endorsed product line. It is prioritizing a campaign that showcases its vegan ingredients to a broad audience, and prefers to have immersive visuals that immediately stand out when people are scrolling on the Pinterest app. Which ad format and metric should the media planner recommend?

Question: A beauty brand wants to boost awareness of its celebrity-endorsed product line. It is prioritizing a campaign that showcases

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