PPC Fundamentals Course with Joel Bondorowsky

Question: What is not an effective PPC strategy? The right ad to entice them to click Avoiding users that are […]

Question: True or false? All website sales funnels have a landing page. False True The answer(s) to the question is

Question: The order of the steps a user takes in the decision-making funnel is: Interest, Awareness, Desire, Action Awareness, Desire,

Question: Which two of the following statements are true about macro and micro conversions? Macro conversion has value, while micro

Question: A person searching for ‘beach chairs’ will be more likely to convert if the ad they click on takes

Question: What does VPC stand for? Virtual paid click Volume per click Value per click The answer(s) to the question

Question: What does it take to achieve a higher position than a competing advertiser? Higher CPC Bid Higher Ad Rank

Question: You can choose the countries you are targeting in: Campaign settings Account settings MCC settings Ad group settings The

Question: Who will be able to see your ads if you select only “English” in language settings? Only people who

Question: Which of the following search terms will not match with the keyword “beach chairs” in phrase match? Best beach

Question: If the words ‘local’ or ‘cheap’’ are added to a search term it means that: The user is more

Question: True or false? The reason for creating three separate keyword lists is to segment keywords that represent strong buyer’s