Question: Priya has a large email list—consisting of clients and people she’s met at networking events—but doesn’t keep record of anyone’s physical address. Aisha thinks that postcards would be a smart way to advertise, though, since Priya mostly works with local businesses. Is there a way for Aisha to create a postcard campaign with information Priya already has?
- Yes, Priya can use the address finder to ensure a postcard campaign reaches her contacts’ physical addresses
- Yes, Priya can use the lookalike audience finder to ensure a postcard campaign reaches her contacts’ physical addresses
- No, however, she can use email automations for many similar activities, like abandoned carts and recurring dates
- No, Mailchimp’s features don’t include direct mail
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