Question: Ralf is looking to run a full-funnel campaign using Amazon DSP. They are planning to run a video campaign focused on driving reach and a display campaign using ASIN retargeting to drive conversions. What type of campaign would you recommend to further support this strategy?
- Display campaign using views remarketing audiences to reach shoppers that previously viewed product detail pages
- Display campaign using lifestyle and in-market audiences to help drive consideration for their brand
- Display campaign using demographic audiences to reach a wide audience
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
