Question: Ray has been running Display campaigns for over a month, and sales have increased since he started. Even so, while the Display ads are producing high click-through-rates, they appear to be producing fewer conversions than Search ads. What's the most likely explanation for this assumption?
- Ray is focusing on view-through conversions rather than click-through conversions.
- People that click on the Display ads are purchasing through another channel.
- Conversion tracking isn’t enabled currently.
- People aren’t seeing the Display ads.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
