Question: Samira has recently launched a new coaching business online. Her analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking coaching appointments. What action should Samira take? Select the 2 correct answers, then submit.
- Check the frequency of the newsletters to make sure they aren’t sent too often.
- Review the content of the newsletters to check if it’s suitable and if there is a clear call to action (CTA).
- Stop sending newsletters as people aren’t reading them.
- Send more newsletters reminding customers to book a room.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Fundamentals of Digital Marketing” page.
