Question: Samira recently revamped her newsletter. She has also been using analytics to gather information about how people interact with her website and has made the site responsive to appeal to more mobile phone and tablet users. Which elements of analytics should Samira focus on to measure the effectiveness of her changes?
- Number of visits to the site per month – False
- Number of site pages users explore on average – False
- Amount of time visitors spend on the site – False
- Number of People clicking on the links in her newsletters – True
- Percentage of bookings made on smartphones and tablets – True
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Fundamentals of Digital Marketing” page.
