Question: Select the correct answer. In which scenario would an advertiser be mostly likely to use a CPL (Cost per Lead) payment model?
- The company wants to provide a percentage of the final sale value to partners
- The company wants to acquire customers in a free trial
- The company wants their Google search program to see more success
- The company wants new customers
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Affiliate and Partnerships Industry – Fundamentals Certification Path” page.
