Question: Serena, an advertiser, notices that her latest Amazon Ads campaign is showing significantly different attribution results compared to the previous campaign she ran earlier in the year. Review the factors that she identifies: -The campaigns leveraged the same strategy. -One campaign yielded more clicks and conversions. -One campaign was running during Black Friday, while the other ran during the spring time. Which of the factors is most likely to cause differing attribution results between two Amazon Ads campaigns?
- Strategy – The strategy may have become outdated, yielding lower interest
- Ad content – The content of the ad is likely the culprit, generating less engagement
- Seasonality – The Black Friday event likely generator a higher volume of shoppers and available impressions
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