Question: Shannel works for a marketing team at a toy company. She has been asked to come up with a campaign to bring more awareness to a new Christmas toy they've created. How should Shannel set up awareness audiences for Google Display ads?
- Use top performing keywords for custom audiences.
- Tag all pages within the company website or app.
- Include existing users on remarketing lists.
- Create a separate campaign or ad group for each desired audience.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
