Question: Singh's marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
- The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
- The higher expected click-through rate will lead to a higher Ad Rank.
- The ad will lead to a higher cost-per-click for the advertiser.
- The advertiser will receive more bids in the auction.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
