Question: Social media objectives should:
- flow from, and directly support, social media tactics
- adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound)
- adhere to the CCAF framework: context, challenge, activity, feedback
- be finalized early, so marketing goals can be designed around them
- be independent of competing marketing and organizational goals
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Hootsuite Social Marketing” page.
