Question: Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?
- Do we have verifiable permission to send to them?
- Perfect, thanks for giving this to me. I forgot to create a list for this email.
- Perfect! Do we have their first names though? I want to add personalization.
- Hold on. Where did this list come from? I want to know because I can probably add this list to all our emails now if you think they are a good fit for our content.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “HubSpot Email Marketing Certification” page.
