Question: Sophie is worried about privacy changes making it harder to track B2B buyers. What advice should you give Sophie?
- Leveraging first-party tools will help.
- Privacy only affects B2C marketers, so Sophie doesn’t need to worry.
- The only option is to keep collecting the same data and hope for the best.
- Since privacy laws are confusing, she should avoid metrics that might cause problems.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.
