Question: TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?
- phrase match
- broad match
- negative phrase match
- exact match
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Sponsored Ads Certification” page.
