Question: The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
- ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid.
- ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid.
- ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid.
- ECPC first looks at a listed target return on investment (ROI), before raising a max cost-per-click (CPC) bid.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
