Question: The main goal of the marketing team at a cosmetics company is to drive sales through their website, and they also want to use a Video action campaign to drive conversion events like page visits and adding-to-cart. Why is it a good idea for the marketing team to track those lighter conversion events?
- because they help increase brand awareness.
- because they have the same value of a primary conversion.
- because they create greater loyalty among customers.
- because they can be predictive of a full sale.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
