Question: The marketing manager of a food delivery company is focused on driving as many orders as possible on a weekly basis. Which of the following creative implementations would you recommend the marketing manager to use to help achieve their goal?
- Address the viewer’s desire for food in the first 5 to 10 seconds of the video.
- Use “Sign up to our newsletter” as the primary call-to-action.
- Add as much diverse imagery and language as possible throughout the ad to hold the attention of the viewer.
- Explain the background of the company during the first half of the video.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
