The marketing team for a catering business has relied on Google Search campaigns in the past, but they’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal. Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?

Question: The marketing team for a catering business has relied on Google Search campaigns in the past, but they're now ready to take advantage of a Google Video campaign with a "Sales" campaign goal. Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?

  • To avoid double serving ads in the Google Search results.
  • To prevent Google Ads from double-counting conversions.
  • To enable Video ad extensions within their Google Search campaign ads.
  • To receive a reduction on their average cost-per-view.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.

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