Question: The owner of a sports shop would like to promote different sports categories to people who have already visited their website. They understand that a Remarketing campaign can help them achieve this. Which best practice can the owner use to serve relevant ads to customers who have already visited particular areas of their website?
- Include each of the sports categories within the headline and description fields of a single responsive display ad.
- Create different remarketing lists based on the specific web pages that the customers visited.
- Create separate ads for each sports category and then set them to “Rotate indefinitely” within the same ad group.
- Build a list of relevant placements for each sports category, and then use these to create individual ad groups for each sport.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
