Question: The program's cost per mille benchmark refers to:
- The percentage of potential customers who interacted with the content.
- The dollar amount spent per engagement.
- The dollar amount spent per 1,000 impressions.
- The number of views.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Getting Started with Influencer Partnerships – Certification Path” page.
