The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper’s engagement in the prior 12 months.

Question: The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper's engagement in the prior 12 months.

  • True
  • False

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Advanced Retail Certification” page.

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