Question: To identify seasonal trends and make plans for his travel agency, Jeff uses Performance Planner. What guideline should he observe when using Performance Planner?
- Jeff ought to only use the data from his campaign’s last month to build plans in the tool and then align his campaigns to those forecasts.
- She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.
- Jeff should research what his competitors are doing by using the Reach Report. Then he’ll be aware of what’s happening in the ad auction.
- Jeff ought to use the tool when it’s required to estimate the costs of running specific campaigns and their keyword groups.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.
