Question: To improve the performance of video campaigns, how should you approach creative effectiveness?
- Use research-backed creative guidelines and iterate with experimentation.
- Continue running campaigns with existing creative and slowly introduce new variations.
- Run an experiment with existing creative and use whichever one performs best.
- Start with all-new video ad creative that’s already working well for other platforms.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Creative” page.
