To turn marketing insights into action, what action should you take?

Question: To turn marketing insights into action, what action should you take?

  • You should increase the frequency of underperforming ad creatives.
  • You should increase investment in an underperforming channel.
  • You should focus on the right audience for the message shared in that stage of the buying journey.
  • You should shift budgets from well-performing channels to underperforming channels.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.

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