Exam Name: Twitter Mobile App Campaigns Badge Assessment
Exam URL: https://www.xadsacademy.com/student/path/1738354-mobile-app-campaign-badge
- What is the technical term for “an allowable period between the moment someone viewed or clicked on your ad and the moment they took action, in which an advertiser believes there was a causal relationship”?
- What do you have to do before the SDK in your app will send conversion events to your X Ads account?
- When would click-through attribution credit be given?
- What is a tracking software development kit (SDK)?
- Why is conversion data less reliable in the first 24-48 hours of when impressions are served?
- Under which attribution model would all associated advertising partners be credited equally?
- What is “attribution” in performance advertising?
- A Lifetime Value (LTV) formula is based on which two factors?
- How do you calculate Click-Through Rate (CTR)?
- You spend $1500 per new user on day 1 of your campaign. You have a goal of hitting 10% ROAS by day 5. How much do you need to generate from each user by the end of day 5 to achieve your ROAS goal?
- What is the conversion rate (CVR) for 10 conversions and 500 clicks?
- You spend $50 on 10,000 impressions. What is the Cost per mille (CPM)?
- During the mobile measurement process, which of the following happens last?
- What is Marketing Mix Modelling (MMM)?
- Which of the following is used to collect, organise, and standardise app data to assess campaign performance metrics?
- What is an app install ad?
- How do you choose the app you want to promote in your campaign?
- What feature can you use to help you discover and reach audiences on X that are most likely to install?
- Which bidding strategy would you choose to auto-optimize to get the best results at the lowest price within your App Install campaign budget?
- How can you define and reach the target audience for your app installs campaign?
- Which of the following will enable you to manage conversions to track and send you events and attribution data?
- What is the aim of an app re-engagement ad campaign?
- What does MACT stand for?
- Where do you need to go to create an App Re-engagement campaign?
- What are mobile tailored audiences?
- How are you charged when applying an app clicks goal?
- Which of the following is a distinct benefit of using a target bid approach?
- How can your campaign reach audiences who have opted out of tracking, via Apple’s App Tracking Transparency?
- What happens when your overall budget is reached?
- Which of the following bidding types would you choose to quickly get your app re-engagement campaign live and serving impressions?
- What does App Activity Combination enable you to do?
- What could happen if your bid is not competitive relative to other advertisers?
- What is a common benefit of campaigns that convey a sense of urgency, such as seasonal or one-time promotions?
- Why is it normally good practice to add ALT text to images?
- Which of the following is recommended when using video content in performance ad campaigns?
- What are custom metrics?
- Which metrics section enables you to add Post ID and media type as custom columns for easy filtering and sorting?
- Which of the following data would you be able to explore via Audience Details?
- Which metrics section displays changes made to your campaign or ad group, and which optimizations were made and by whom?
- What is the “Learning Period”?
- Which of the following is a potential way to improve the efficiency of your app install campaign?
- How many swipable images or videos can you include in a Carousel Ad?
- Your ad campaign is promoting a game app. What would be the most suitable call to action for your ad app button?
- Which placement option enables you to place an ad directly into a conversation thread?
- Which ad format allows you to use multiple images or videos to show off different aspects of your app or tell a story?
- What should appear on ad app buttons?
- How is an ad’s quality score determined?
- What does the ABC of best practices describe?
