Question: Using the audience planning tool, Dae Woon has discovered an opportunity to engage audiences considering his brand but have not yet demonstrated purchase intent. Which of the following strategies would you recommend Dae Woon take in their next campaign?
- Focus on educating shoppers on product details and how-tos.
- Use sponsored ads to encourage repeat purchases.
- Build brand recognition with shoppers.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Campaign Planning Certification Assessment” page.
