Question: Using various attribution models in the Model Comparison Tool, a campaign manager notices something that makes her increase her investment in Google Display ads. What might she have seen?
- A channel received none of her investment.
- A certain channel received a bulk of her investment and disproportionally drove a low conversion
- A certain channel received a bulk of her investment and proportionally drove a high conversion volume.
- A certain channel received a small share of her investment and drove a proportionally low conversion volume.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
