Vanessa, an advertiser selling in the Amazon store wants to set up a creative to drive traffic to specific product detail pages. What type of component-based creative should Vanessa use to achieve this?

Question: Vanessa, an advertiser selling in the Amazon store wants to set up a creative to drive traffic to specific product detail pages. What type of component-based creative should Vanessa use to achieve this?

  • Brand Store Creative (BSC)
  • Asset Based Creative (ABC)
  • Responsive eCommerce Creative (REC)

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.

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