Question: Your goal is to grow consideration with a Google video campaign. What should your bidding solution optimise towards? Views […]
Question: YouTube serves users, creators and advertisers in which of the following ways? Trust, innovation and creativity Trust, innovation and
Question: You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s
Question: You’re developing a storyboard for a video ad with the goal of optimising for view completions. What technique should
Question: You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which
Question: Why should you opt into optimised targeting when creating a video action campaign? To reach audiences already familiar with
Question: You want to enter key words based on interest or behaviours for your Google video campaign. What audience solution
Question: You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal? Increase the
Question: If you want to improve performance of video campaigns, what approach should you take with creative? Continue running campaigns
Question: How should you improve a video ad's effectiveness in post-production? Remove supers so they don’t compete with the audio.
Question: Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on
Question: To improve the performance of video campaigns, how should you approach creative effectiveness? Use research-backed creative guidelines and iterate