Question: What are benefits of using the onsite Product Listing Ads (PLAs) solution in a retail media program?
- PLAs feature multiple clickable components, allowing you to tell an on-brand story.
- PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.
- Brand advertisers only pay when a shopper clicks on a PLA.
- PLAs highlight key products next to competitors and take category ownership.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Retail Certification” page.
